Firefly! Outdoor Gear is a full line of outdoor rated gear made specifically for kids. For two years I led all creative aspects of the brand including packaging, social media, merchandising, and overall strategy.
Skills Used: Art direction, Photo Direction, Photo Correction, Copywriting, Merchandising, Print Production, Social Media Account Management
Social Media - Oversaw growth from 0 to 10,000 Instagram followers over 18 months.
Content Strategy, Content Creation, Copywriting, Account Management, Photo Direction
