AMPEX is a new contender in the premium outdoor space designed to bring trusted gear to the everyday outdoors person. Over the course of 2022 into 2023 I led creative direction on all aspects of the brand, from the naming, messaging, styling, photography, packaging, and merchandising. Building this brand was a massive undertaking, and something I take great pride in.
Skills: Art Direction, Copywriting, Brand Development, Photography Direction, Packaging Engineering & Design, Print Production.
Photography Credit: Steve Gerig, Idea Ranch
